Privacy Policy

🏢 1. Who We Are

Medi Alternative is a free online service that helps people in India find cheaper generic medicine alternatives to branded medicines. Our goal is to help common people, senior citizens, and families save money on healthcare.

We operate this website to serve the public good and are aligned with the Government of India's Jan Aushadhi initiative.

Website: mediaalternative.in
Email: contact@mediaalternative.in
Country: India

📊 2. What Data We Collect

When you use Medi Alternative, we only collect the following non-personal data:

🚫 3. What We NEVER Collect

We want to be 100% clear. We never collect or store:

• ❌ Your full name or identity
• ❌ Your phone number or email address
• ❌ Your prescription image or photo
• ❌ Your doctor's name or hospital name
• ❌ Your age, gender, or medical history
• ❌ Your Aadhaar, PAN, or any government ID
• ❌ Your exact GPS location
• ❌ Your payment or financial information
• ❌ Any health diagnosis or medical condition

🎯 4. How We Use Your Data

The limited data we collect is used only for:

• ✅ Improving our medicine database with more alternatives
• ✅ Understanding which medicines are most commonly prescribed
• ✅ Improving Jan Aushadhi store suggestions by region
• ✅ Showing aggregate statistics (e.g., "Total prescriptions analyzed: 12,847")
• ✅ Making our website better and faster

We never sell your data to any company. We never share your data with pharmaceutical companies for marketing purposes.

🍪 5. Cookies & Google AdSense

Our website uses cookies to provide a better experience and to display advertisements through Google AdSense. Here is what you need to know:

What are Cookies?

Cookies are small text files stored on your device. They help websites remember your preferences and show relevant content.

Cookies We Use

Google AdSense

We use Google AdSense to display advertisements on our website. Google AdSense uses cookies to show ads based on your previous visits to our website and other websites on the internet.

Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the Internet. You may opt out of personalized advertising by visiting Google Ads Settings.

For more information on how Google uses data when you use our site, visit: How Google uses information from sites that use our services.

🔗 6. Third Party Services

We use the following trusted third-party services to operate our website:

These third parties have their own privacy policies. We encourage you to read them. We are not responsible for the content or privacy practices of these external services.

🔒 7. Data Storage & Security

We take the security of your data seriously. Here is how we protect it:

• ✅ All data is stored on secure servers in India
• ✅ We use HTTPS encryption for all data transmission
• ✅ Prescription images are processed in your browser — never sent to our servers
• ✅ Only medicine names (not personal info) are stored in our database
• ✅ Data is automatically deleted after 12 months
• ✅ We conduct regular security audits

⚖️ 8. Your Rights

Under India's Digital Personal Data Protection (DPDP) Act 2023, you have the following rights:

• ✅ Right to Access: Ask us what data we have collected about your session
• ✅ Right to Correction: Ask us to correct any incorrect data
• ✅ Right to Erasure: Ask us to delete your data at any time
• ✅ Right to Withdraw Consent: Stop using the service at any time
• ✅ Right to Grievance: File a complaint with our grievance officer

To exercise any of these rights, contact us at: privacy@mediaalternative.in

We will respond to all requests within 30 days.

👶 9. Children's Privacy

Medi Alternative is designed for use by adults (18 years and above) or by parents/guardians on behalf of their family members.

We do not knowingly collect any personal data from children under the age of 18. If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at privacy@mediaalternative.in and we will delete it.

📝 10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons.

When we make significant changes, we will:

• Update the "Last Updated" date at the top of this page
• Show a notice on our main website homepage

We encourage you to review this Privacy Policy periodically. Continued use of our service after changes means you accept the updated policy.

📞 11. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or your data, please contact us:

You also have the right to lodge a complaint with India's Data Protection Board if you believe your data rights have been violated.